UNIVERSITY COLLEGE OF BUSINESS IN PRAGUE
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Become a digital specialist for corporate services. Learn to use digitization in various activities of companies and institutions focused on services. The Digital Economy and Society bachelor's degree program will acquaint you with this relatively new profession, which focuses on the use of new information tools. The aim is to teach students to understand and use the main principles and trends in the digital economy and society. The program includes an interdisciplinary interpretation of relationships describing the principles of introducing digitization in businesses and companies. It is a systemic and planned process that strives to fulfill the model of corporate digital development. Attention is also paid to the shared economy and models of the shared economy.
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As part of your studies, you can choose one of the unique professional specializations that the Digital Economy and Society study program offers:
A. DIGI presentation, virtual and expanded reality. PresentiGO and Virtual Real Life is a professional partner.
B. Electronic business and BIG DATA. DataFriends and MonkeyData are professional partners.
C. E-government. The National Agency for Communication and Information Technologies and Czech ICT Alliance are professional partners:
D. Digital broker. Our professional partners are: The VIRTUAL REALTY OFFICE and VRK ACADEMY
The specialization focuses on the legal, construction, business, marketing and financial aspects of the digital broker profession. Graduates at the same time will gain the maximum information and knowledge of the brokerage field with the connection of new technologies and digitization. The study specialization of Digital Broker is augmented with other realty subjects, such as Real Estate Law, Activities of Real Estate Agents and Construction Minimum with practice focused on real estate activities. We offer motivated students the opportunity to pass the Proficiency Test and obtain certification with confirmation from the Ministry of Regional Development. The Proficiency Test ensures that realty agents are performing their activities in accordance with with the newly mandatory realty agent license.
SUBJECTS IN PROFILE:
Digitization of the economy and business
You are interested in the digital society and its individual segments. What has changed in society and will it change with the growth of digitization. What are the principles of introducing digitization in companies and who is doing it. What is a shared economy and its specific forms, including the model of corporate digital development. Finally, Industry 4.0 and its impact on the future of the economy.
People and society in the digital age
Have you heard the terms digital native, digital nomad, digital alien, digital addiction and digital dementia? We will explain to you the transformation of society and social relations as a consequence of technology and especially computerization and digitization. We will also think about the consequences and risks of the new forms of communication and management.
Modern trends in informatics
Knowledge of trends and contexts is a necessary thing, this is doubly true in the dynamic field of informatics. The aim of the course is not only to become oriented in the current trends of information and communication technologies, but mainly to enhance the use of the knowledge and skills of working with the information and communication technologies of tomorrow (as expanded and virtual reality) and of course the use of the Internet with its services.
Commercial law and data protection
In the digital age, information spreads quickly and so there is a greater risk of its misuse or of the need to protect it. The knowledge we have stored outside our physical drives is in the cloud. Can we protect it as well? And what about the business data, information and knowledge that form the foundation of our business and core of our business secrets. We simply cannot do without commercial law.
Measuring, collecting and processing data
This subject represents a small multiplier of every computer science. Students will get acquainted with the basics of measuring, collecting and processing data in the context of using modern technical resources. Students will learn to understand and use statistical methods for data processing, which will enable them to solve specific problems with both general and applied practice.
Cyber security and cryptotechnology
This is the icing on the cake of digital knowledge. We will acquaint you with the basics of cyber security from a managerial point of view, including the field of cryptotechnology, which includes other specializations like virtual currencies and their actual use, blockchain technology and tokenization. You will also be interested in the basics of encryption and its use in practice, such as digital signatures, malicious software and network protection and security.
Bachelor's degree – Bc.
Expand your horizons and knowledge in the modern field of Digital Economics. Study something that is IN!
Graduates of the professionally oriented bachelor's study "Digital Economy and Society" in full-time and combined form of study are prepared for middle management positions in the sector in a wide range of business, non-profit organizations and state and public administration institutions in the Czech Republic, the European Union and in third countries. and they are able to adapt to changes in the market and influence the results which they are responsible for.
In state and public administration
Graduates of the professionally oriented bachelor's study program "Digital Economy and Society" in the full-time form of study are prepared for the position of a civil servant and supervisor under Act 234/2014 Coll., Civil Service, as amended (hereinafter the "Civil Service Act") and in accordance with Government Decree 106/2015 Coll., on the branches of civil service, in the following branches of the civil service:
You can study Digital Economics and Society in the center of Prague at UCB, a private school with a twenty-year tradition.
You can apply for the summer semester (February 2021) until 28. 2. 2021.
You can apply for the winter semester (September 2021) until 30. 9. 2021.
You can submit your written application to the address of our institution or electronically on the official website of the school.
Length of study: 3 years is the standard Graduate: obtains bachelor's degree (Bc.)Study options: full-time and combinedTuition fee: CZK 24,900 / semester
Focus on the services sector, especially digital competences in the state, public and private sectors. After graduating from the program, the following opportunities open up for the further career advancement of the graduate, in particular:
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I graduated with a bachelor's degree from the College of European and Regional Studies in České Budějovice and transferred to UCB in Prague to do my master's degree. Great choice – UCB is much more like a public school and the quality of lecturers is 100% better. For example, my teacher Mrs. Palatková is someone to know in tourism.
At UCB, I learned to be independent and gained experience in the field. Wherever we entered student competitions, we walked away with awards. During my studies I became part of the organizational structure of several projects in tourism. I can't wait to start working full time.
I graduated from UCB, now I teach here. Much has changed over the years. The school is constantly moving forward, focusing more on gaining practice, the subjects are more professional and tightly focused. Although the competition on the market is huge, UCB is doing very well and I can heartily recommend it.
Schools graduated from: School of Performing Arts, PALESTRA Academy of Physical Education and Sport, University College of Business. Motto: Don't be a jerk in life or liar on stage! "So which title do you use?" "None." Laughter. "More important is what I have in my head."
UCB is one of the few schools in the Czech Republic that really does offer experience. During our studies, we worked on projects where the results were then taken up by the National Monuments Institute. Many lectures were also given by external lecturers, so we learned how things really work in the world.
She works as a Program Coordinator at Smaller Earth. In 2009, she did an internship in New York. She lived in England for three and a half years and worked for an Australian travel agency. Work never bothered Simona, so when she was given the chance to go to America to work as kitchen help, she didn't hesitate for a moment. She got experience, made new friends, and traveled around the United States with the money she earned. This opened the door to job opportunities in Spain and England. She's working today.
He studied aviation theory at Oxford Aviation Academy. He completed his practical training in the Czech Republic and Poland. He holds a CPL/ME/IR pilot license. As a child, Jakub dreamed of becoming a pilot one day. He faced a twisting road to it and had to sacrifice a lot. He started off by studying Marketing Communication at the University of Finance and Administration in Prague, then moved to Airline Management at UCB. To save time and money on pilot training, he started his own company. Today he is within reach of his dream.
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