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DIGI

                                                                                                                                               

1. WHAT DOES THE STUDY PROGRAM DIGITAL ECONOMY AND SOCIETY OFFER?

Become a digital specialist for corporate services. Learn to use digitization in various activities of companies and institutions focused on services. The Digital Economy and Society bachelor's degree program will acquaint you with this relatively new profession, which focuses on the use of new information tools. The aim is to teach students to understand and use the main principles and trends in the digital economy and society. The program includes an interdisciplinary interpretation of relationships describing the principles of introducing digitization in businesses and companies. It is a systemic and planned process that strives to fulfill the model of corporate digital development. Attention is also paid to the shared economy and models of the shared economy.

 

 

As part of your studies, you can choose one of the unique professional specializations that the Digital Economy and Society study program offers:

 

A.   DIGI presentation, virtual and expanded reality. PresentiGO and Virtual Real Life is a professional partner.

                  

B.   Electronic business and BIG DATA. DataFriends and MonkeyData are professional partners.

                         

C.   E-government. The National Agency for Communication and Information Technologies and Czech ICT Alliance are professional partners:

            

 

D.   Digital broker. Our professional partners are: The VIRTUAL REALTY OFFICE and VRK ACADEMY

           

The specialization focuses on the legal, construction, business, marketing and financial aspects of the digital broker profession. Graduates at the same time will gain the maximum information and knowledge of the brokerage field with the connection of new technologies and digitization. The study specialization of Digital Broker is augmented with other realty subjects, such as Real Estate Law, Activities of Real Estate Agents and Construction Minimum with practice focused on real estate activities. We offer motivated students the opportunity to pass the Proficiency Test and obtain certification with confirmation from the Ministry of Regional Development. The Proficiency Test ensures that realty agents are performing their activities in accordance with with the newly mandatory realty agent license. 

 

SUBJECTS IN PROFILE:

Digitization of the economy and business

You are interested in the digital society and its individual segments. What has changed in society and will it change with the growth of digitization. What are the principles of introducing digitization in companies and who is doing it. What is a shared economy and its specific forms, including the model of corporate digital development. Finally, Industry 4.0 and its impact on the future of the economy.

People and society in the digital age

Have you heard the terms digital native, digital nomad, digital alien, digital addiction and digital dementia? We will explain to you the transformation of society and social relations as a consequence of technology and especially computerization and digitization. We will also think about the consequences and risks of the new forms of communication and management.

Modern trends in informatics

Knowledge of trends and contexts is a necessary thing, this is doubly true in the dynamic field of informatics. The aim of the course is not only to become oriented in the current trends of information and communication technologies, but mainly to enhance the use of the knowledge and skills of working with the information and communication technologies of tomorrow (as expanded and virtual reality) and of course the use of the Internet with its services.

Commercial law and data protection

In the digital age, information spreads quickly and so there is a greater risk of its misuse or of the need to protect it. The knowledge we have stored outside our physical drives is in the cloud. Can we protect it as well? And what about the business data, information and knowledge that form the foundation of our business and core of our business secrets. We simply cannot do without commercial law.

Measuring, collecting and processing data

This subject represents a small multiplier of every computer science. Students will get acquainted with the basics of measuring, collecting and processing data in the context of using modern technical resources. Students will learn to understand and use statistical methods for data processing, which will enable them to solve specific problems with both general and applied practice.

Cyber ​​security and cryptotechnology

This is the icing on the cake of digital knowledge. We will acquaint you with the basics of cyber security from a managerial point of view, including the field of cryptotechnology, which includes other specializations like virtual currencies and their actual use, blockchain technology and tokenization.  You will also be interested in the basics of encryption and its use in practice, such as digital signatures, malicious software and network protection and security.

2. WHAT TITLE WILL I RECEIVE?

Bachelor's degree – Bc.

Expand your horizons and knowledge in the modern field of Digital Economics. Study something that is IN!

  • Length of study 6 semesters (3 academic years)
  • This study concludes with a state final examination and defense of your master's thesis
  • Teaching is done in the form of lectures and training
  • Graduates receive the academic title of Bc.

3. EMPLOYMENT OPPORTUNITIES?

Graduates of the professionally oriented bachelor's study "Digital Economy and Society" in full-time and combined form of study are prepared for middle management positions in the sector in a wide range of business, non-profit organizations and state and public administration institutions in the Czech Republic, the European Union and in third countries. and they are able to adapt to changes in the market and influence the results which they are responsible for.

Business sector:

  • Digitization Manager with employment in practically all industrial fields,
  • Digitization Manager with employment in business companies focused on ICT and digitization,
  • Freelance business activity, as a consultant for the implementation of digitization in various organizations and institutions.

 

In state and public administration

Graduates of the professionally oriented bachelor's study program "Digital Economy and Society" in the full-time form of study are prepared for the position of a civil servant and supervisor under Act 234/2014 Coll., Civil Service, as amended (hereinafter the "Civil Service Act") and in accordance with Government Decree 106/2015 Coll., on the branches of civil service, in the following branches of the civil service:

  • Coordination of digitization agendas,
  • Economics, accounting, finance,
  • Digital maturity audit of companies,
  • Employment,
  • Labor-law relations,
  • Crisis management,
  • Public and regional administration system

 

4. WHAT FORM OF STUDY CAN I EXPECT?

FULL-TIME FORM

  • The full-time form of study is good for students after their secondary school studies and students working part-time or with flexible working hours.
  • Classes are held on weekdays.
  • This form of study also includes practical experience. Students can take part in the international Erasmus exchange program.

COMBINED FORM

  • Combined study is designed for people who want to obtain a university degree while holding down a job.
  • They attend classes during five weekends throughout the course of the semester. They usually start on Friday afternoon and continue on Saturday.
  • You can combine the topic of your master's thesis and internship with your job.

5. WHERE WILL I STUDY?

You can study Digital Economics and Society in the center of Prague at UCB, a private school with a twenty-year tradition.

6. STUDY PLAN

 

7. I WANT TO APPLY FOR THE PROGRAM

You can apply for the summer semester (February 2021) until 28. 2. 2021.

You can apply for the winter semester (September 2021) until 30. 9. 2021.

You can submit your written application to the address of our institution or electronically on the official website of the school.

Length of study: 3 years is the standard 
Graduate: obtains bachelor's degree (Bc.)
Study options: full-time and combined
Tuition fee: CZK 24,900 / semester

 

  1. THE GREATEST ADDED VALUE OF THIS STUDY PROGRAM?

Focus on the services sector, especially digital competences in the state, public and private sectors. After graduating from the program, the following opportunities open up for the further career advancement of the graduate, in particular:

  • E-government management (CzechPoint, basic registers, Rights and Obligations Registry, portal agenda) – position as an e-government officer,
  • Personnel work (human resources, including managerial positions) – human resources officer,
  • Economics – economist with knowledge of digital economics,
  • Management sector using ICT – digital agenda coordinator,
  • Project management – project manager of digitization projects,
  • Digitization Manager with employment in practically all industrial fields,
  • Digitization Manager with employment in business companies focused on ICT and digitization,
  • Freelance business activity, as a consultant for the implementation of digitization in various organizations and institutions.
  1. HOW ARE WE DIFFERENT THAN SIMILAR STUDY PROGRAMS?
  • A unique study program among universities. This study program is the first in the Czech Republic to comprehensively offer students subjects currently required for positions in government offices and in the private sector. These positions are sought after and with this comprehensive approbation, graduates will be unique in public administration, for they are not yet taught in this comprehensive and systemic form at other universities.
  • Promising. Digitization is the trend and the future. (Industry 4.0, new distribution models based on online platforms (e-shops, shared economy), the intensive development of autonomous control systems). These worldwide trends in digitization are already being implemented in manufacturing companies (some foreign-owned plants / e.g. Siemens/), car- or bike-sharing, eventual application in smart-cities).
  • Connecting practice and case studies undertaken by our school. For example, studies in the shared economy (UBER, AIRBNB) and applied research projects carried out within the course.

 

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THE BEST CHOICE FOR YOUR FUTURE CAREER

MEET NEW FRIENDS FOR LIFE

FIND A CAREER AMONG THE BEST

GET EXPERIENCE FROM FOREIGN UNIVERSITIES AND WORK AROUND THE WORLD

  • absolvent

    Adam KlavíkTourism Management

    I graduated with a bachelor's degree from the College of European and Regional Studies in České Budějovice and transferred to UCB in Prague to do my master's degree. Great choice – UCB is much more like a public school and the quality of lecturers is 100% better. For example, my teacher Mrs. Palatková is someone to know in tourism.

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    Jan Šrámek

    At UCB, I learned to be independent and gained experience in the field. Wherever we entered student competitions, we walked away with awards. During my studies I became part of the organizational structure of several projects in tourism. I can't wait to start working full time.

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    Petra Benešová

    I graduated from UCB, now I teach here. Much has changed over the years. The school is constantly moving forward, focusing more on gaining practice, the subjects are more professional and tightly focused. Although the competition on the market is huge, UCB is doing very well and I can heartily recommend it.

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    Jana Valentová

    Schools graduated from: School of Performing Arts, PALESTRA Academy of Physical Education and Sport, University College of Business. Motto: Don't be a jerk in life or liar on stage! "So which title do you use?" "None." Laughter. "More important is what I have in my head."

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    Kristína Jíšová

    UCB is one of the few schools in the Czech Republic that really does offer experience. During our studies, we worked on projects where the results were then taken up by the National Monuments Institute. Many lectures were also given by external lecturers, so we learned how things really work in the world.

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    Simona Kremerová

    She works as a Program Coordinator at Smaller Earth. In 2009, she did an internship in New York. She lived in England for three and a half years and worked for an Australian travel agency. Work never bothered Simona, so when she was given the chance to go to America to work as kitchen help, she didn't hesitate for a moment. She got experience, made new friends, and traveled around the United States with the money she earned. This opened the door to job opportunities in Spain and England. She's working today.

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    Jakub Velička

    He studied aviation theory at Oxford Aviation Academy. He completed his practical training in the Czech Republic and Poland. He holds a CPL/ME/IR pilot license. As a child, Jakub dreamed of becoming a pilot one day. He faced a twisting road to it and had to sacrifice a lot. He started off by studying Marketing Communication at the University of Finance and Administration in Prague, then moved to Airline Management at UCB. To save time and money on pilot training, he started his own company. Today he is within reach of his dream.