Experts from practice

The University College of Business in Prague has been cooperating with the South Bohemian Tourist Board for a long time. The subjects Case Studies and Current Trends in Tourism enables students to work on specific assignments in accordance with the requirements of the South Bohemian Tourist Board. Representatives of the board traditionally enrich the course with their lectures, presenting the activities of the board and answering whatever questions the students have.

Building on the project "Monuments Live", a student project called "Blatensko cross-country" was created. A sample can be hade HERE.

Following up the project “Wheelchair Users” two projects were created. The first one was focused on the center of Písek, which boasts not only a variety of architectural monuments, but it is also a city that offers a wide range of opportunities for cultural and cognitive experiences. As part of the project “Sand on Wheels or How to Make Destinations in South Bohemia Accessible”, routes were created (HERE) for recommendation, which can be freely connected to each other. They can be used by not only people in electric or mechanical wheelchairs, but also by mothers with prams or people with mobility limitations.

The second project entitled “The Šumava Region on Wheels” focused on an analysis to determine the details of the barriers to accommodation, catering and sports facilities in the Šumava region (HERE), a destination that boasts a beautiful landscape and nostalgic towns full of experiences, relaxation and worth getting to know.

Jihočeská centrála cestovního ruchu (www.jccr.cz) je příspěvkovou organizací Jihočeského kraje, která hraje významnou úlohu v koordinaci a řízení cestovního ruchu v celém kraji. Vytváří podporu domácího a příjezdového cestovního ruchu a vykonává funkci krajského destinačního managementu pro destinaci Jižní Čechy.

South Bohemia (www.jiznicechy.cz) is considered one of the most beautiful areas of the Czech Republic, and for a number of reasons. The region boasts medieval towns, Gothic churches, Renaissance castles, monasteries, monuments of folk architecture or attractive engineering structures and pond systems. From the natural viewpoint, ponds, pine forests, large peat bogs and a large number of protected areas occupy an important place in it.

“The current unfavorable situation is an opportunity for the future, the ideal time to create new routes, and a huge advantage for those who can adapt to new trends in tourism”, says Ing. Polášek, director of the tourist board. We are already looking forward to other student projects to present to you as soon as possible.

Ing. Iveta Hamarneh, Ph.D.

Vice-Rector for Studies










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    Adam KlavíkTourism Management

    I graduated with a bachelor's degree from the College of European and Regional Studies in České Budějovice and transferred to UCB in Prague to do my master's degree. Great choice – UCB is much more like a public school and the quality of lecturers is 100% better. For example, my teacher Mrs. Palatková is someone to know in tourism.

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    Jan Šrámek

    At UCB, I learned to be independent and gained experience in the field. Wherever we entered student competitions, we walked away with awards. During my studies I became part of the organizational structure of several projects in tourism. I can't wait to start working full time.

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    Petra Benešová

    I graduated from UCB, now I teach here. Much has changed over the years. The school is constantly moving forward, focusing more on gaining practice, the subjects are more professional and tightly focused. Although the competition on the market is huge, UCB is doing very well and I can heartily recommend it.

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    Jana Valentová

    Schools graduated from: School of Performing Arts, PALESTRA Academy of Physical Education and Sport, University College of Business. Motto: Don't be a jerk in life or liar on stage! "So which title do you use?" "None." Laughter. "More important is what I have in my head."

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    Kristína Jíšová

    UCB is one of the few schools in the Czech Republic that really does offer experience. During our studies, we worked on projects where the results were then taken up by the National Monuments Institute. Many lectures were also given by external lecturers, so we learned how things really work in the world.

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    Simona Kremerová

    She works as a Program Coordinator at Smaller Earth. In 2009, she did an internship in New York. She lived in England for three and a half years and worked for an Australian travel agency. Work never bothered Simona, so when she was given the chance to go to America to work as kitchen help, she didn't hesitate for a moment. She got experience, made new friends, and traveled around the United States with the money she earned. This opened the door to job opportunities in Spain and England. She's working today.

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    Jakub Velička

    He studied aviation theory at Oxford Aviation Academy. He completed his practical training in the Czech Republic and Poland. He holds a CPL/ME/IR pilot license. As a child, Jakub dreamed of becoming a pilot one day. He faced a twisting road to it and had to sacrifice a lot. He started off by studying Marketing Communication at the University of Finance and Administration in Prague, then moved to Airline Management at UCB. To save time and money on pilot training, he started his own company. Today he is within reach of his dream.