The University College of Business in Prague has been cooperating with the South Bohemian Tourist Board for a long time. The subjects Case Studies and Current Trends in Tourism enables students to work on specific assignments in accordance with the requirements of the South Bohemian Tourist Board. Representatives of the board traditionally enrich the course with their lectures, presenting the activities of the board and answering whatever questions the students have.
Building on the project "Monuments Live", a student project called "Blatensko cross-country" was created. A sample can be hade HERE.
Following up the project “Wheelchair Users” two projects were created. The first one was focused on the center of Písek, which boasts not only a variety of architectural monuments, but it is also a city that offers a wide range of opportunities for cultural and cognitive experiences. As part of the project “Sand on Wheels or How to Make Destinations in South Bohemia Accessible”, routes were created (HERE) for recommendation, which can be freely connected to each other. They can be used by not only people in electric or mechanical wheelchairs, but also by mothers with prams or people with mobility limitations.
The second project entitled “The Šumava Region on Wheels” focused on an analysis to determine the details of the barriers to accommodation, catering and sports facilities in the Šumava region (HERE), a destination that boasts a beautiful landscape and nostalgic towns full of experiences, relaxation and worth getting to know.
Jihočeská centrála cestovního ruchu (www.jccr.cz) je příspěvkovou organizací Jihočeského kraje, která hraje významnou úlohu v koordinaci a řízení cestovního ruchu v celém kraji. Vytváří podporu domácího a příjezdového cestovního ruchu a vykonává funkci krajského destinačního managementu pro destinaci Jižní Čechy.
South Bohemia (www.jiznicechy.cz) is considered one of the most beautiful areas of the Czech Republic, and for a number of reasons. The region boasts medieval towns, Gothic churches, Renaissance castles, monasteries, monuments of folk architecture or attractive engineering structures and pond systems. From the natural viewpoint, ponds, pine forests, large peat bogs and a large number of protected areas occupy an important place in it.
“The current unfavorable situation is an opportunity for the future, the ideal time to create new routes, and a huge advantage for those who can adapt to new trends in tourism”, says Ing. Polášek, director of the tourist board. We are already looking forward to other student projects to present to you as soon as possible.
Ing. Iveta Hamarneh, Ph.D.
Vice-Rector for Studies