Experts from practice

Experts from practice, with whom the University of Economics has been cooperating for a long time, enter the teaching of subjects at the University of Business in Prague. Representatives of the South Bohemian Tourist Board traditionally enrich its course with their entry into teaching, present the activities of the headquarters and answer all students' questions. VŠO students work on specific assignments in accordance with the requirements of the South Bohemian Tourist Board. Specific case studies, seminar papers and presentations are available on the website of the South Bohemian Tourist Board (HERE).



The very current and necessary topic of sustainable and responsible business is traditionally presented by Mgr. Edita Šilhánová and Ing. Maria Zemanova. Students are very actively involved in the discussion and at the same time present activities that could personally (or already contribute) to the protection of the environment. Measures are being discussed worldwide to improve the environmental impact of human activities and related climate change - whether under the Green Agreement for Europe (HERE) or the United Nations Sustainable Development Goals (HERE). Students are acquainted with the basics of a sustainable business model, circular economy and the principles of operation of such companies. The impacts of climate change on tourism and the challenges that this situation brings to our industry are discussed. The trends and innovations of travel agencies in this context are mentioned - carbon neutral travel, slow travel, eco and agrotourism or travel agencies with a social accent.

A representative of one such travel agency also enriched teaching at the University of Applied Sciences. The director Jana Sirotková diversified her teaching with an online entry, in which she spoke mainly about Colorful Travelers (HERE), barrier-free and classic tours, the situation in tourism during the COVID-19 pandemic - focusing on virtual travel, discussing differences when traveling with pets, assistance and guide dogs. She also talked about accessibility (accessibility), accessibility audits and experiential workshops, education and awareness and other activities that they deal with in Pestrá cestovka, but also in the parent company Pestrá, o.p.s. (HERE). The topic of traveling with pets was also addressed by VŠO students Petra Sýkorová, Daniel Šafránek and Anastasia Karasik, who prepared a seminar paper on the topic of pets as a participant in tourism.



Social topics are very popular in teaching at VŠO. Gabriela Drastichová, director of the Czech Radio and Fireflies Endowment Fund (HERE) and Ing. Hana Lhotová, guide and specialist in tourism, especially the barrier-free one. The director emphasizes that a change in the approach to otherness is necessary for the future development of society (including tourism). According to her, this should not be a limit, but an opportunity. The availability of quality products and services should also be a matter of course, not an added value on demand. And all this should be accompanied by respect for individual needs while exploiting the potential of smart technology solutions.Ing. Together with students, Lhotová addresses the issue of accessible and barrier-free tourism, maps destinations in the Czech Republic and actively motivates students to look around and think in a broader context. Let's go together to break down barriers and be a driver of social change.




Professional associations and associations play an important role in the development of tourism. VŠO is an associate member of the Association of Tourism Guides - (HERE), the Association of Travel Agencies of the Czech Republic (HERE) and the Association of Hotels and Restaurants of the Czech Republic (HERE). Representatives of these associations traditionally improve and enrich their teaching at VŠO with their entry.PhDr. Stanislav Voleman (Chairman of AP CR), Mr. Michal Veber (Executive Director of ACK CR) and Ing. Klára Stárek Zachariášová (Secretary General of the AHR CR) agreed that people will not stop traveling. Restart tourism, but it will not be possible without adapting to new conditions, without qualified tourism professionals. And this is a topic that directly concerns you - our students. Let's take the renewal and development of tourism for granted, because that's where you'll be needed soon.




We have discovered a new passion in our lives. To pass on experience and skills with finances, personal and career development in business not only to its clients, to our co-workers, but now also to students. And there will be hundreds of them soon ?.We are happy and proud. As of today, we are university (external) teachers at the University of Business in Prague. We are in charge of every 30 students of the subject Finance. I can promise to give them the best we have learned in 11 years in the industry. It will be practice, practice and practice. And fun too?


Štěpán Moravčík a Jan Ovečka

Ing. Iveta Hamarneh, Ph.D.

Vice-rector for study







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    Adam KlavíkTourism Management

    I graduated with a bachelor's degree from the College of European and Regional Studies in České Budějovice and transferred to UCB in Prague to do my master's degree. Great choice – UCB is much more like a public school and the quality of lecturers is 100% better. For example, my teacher Mrs. Palatková is someone to know in tourism.

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    Jan Šrámek

    At UCB, I learned to be independent and gained experience in the field. Wherever we entered student competitions, we walked away with awards. During my studies I became part of the organizational structure of several projects in tourism. I can't wait to start working full time.

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    Petra Benešová

    I graduated from UCB, now I teach here. Much has changed over the years. The school is constantly moving forward, focusing more on gaining practice, the subjects are more professional and tightly focused. Although the competition on the market is huge, UCB is doing very well and I can heartily recommend it.

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    Jana Valentová

    Schools graduated from: School of Performing Arts, PALESTRA Academy of Physical Education and Sport, University College of Business. Motto: Don't be a jerk in life or liar on stage! "So which title do you use?" "None." Laughter. "More important is what I have in my head."

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    Kristína Jíšová

    UCB is one of the few schools in the Czech Republic that really does offer experience. During our studies, we worked on projects where the results were then taken up by the National Monuments Institute. Many lectures were also given by external lecturers, so we learned how things really work in the world.

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    Simona Kremerová

    She works as a Program Coordinator at Smaller Earth. In 2009, she did an internship in New York. She lived in England for three and a half years and worked for an Australian travel agency. Work never bothered Simona, so when she was given the chance to go to America to work as kitchen help, she didn't hesitate for a moment. She got experience, made new friends, and traveled around the United States with the money she earned. This opened the door to job opportunities in Spain and England. She's working today.

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    Jakub Velička

    He studied aviation theory at Oxford Aviation Academy. He completed his practical training in the Czech Republic and Poland. He holds a CPL/ME/IR pilot license. As a child, Jakub dreamed of becoming a pilot one day. He faced a twisting road to it and had to sacrifice a lot. He started off by studying Marketing Communication at the University of Finance and Administration in Prague, then moved to Airline Management at UCB. To save time and money on pilot training, he started his own company. Today he is within reach of his dream.