UNIVERSITY COLLEGE OF BUSINESS IN PRAGUE
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TOURISM MANAGEMENT

TRAVEL AND TOURISM MANAGEMENT

1. WHAT DOES THE TRAVEL AND TOURISM MANAGEMENT STUDY PROGRAM OFFER?

Get ready for working in the tourist trade – theoretically and practically. This bachelor's field of study will give you excellent working knowledge for the corporate sphere and help you find employment in travel agencies, in hotel or restaurant management, and in the managerial positions of large companies.

Hotel and restaurant management

Learn how to run an entire hotel smoothly – accommodation, restaurant and technical aspects.

The business side of travel and tourism management

Would you like to start your own travel agency or office? Find out all about it.

Skills to become a guide

Develop your communication skills and learn to become an engaging speaker about popular sights and locations.

Basic business economics

Get acquainted with the economic side of running a business.

Marketing

How to reach out and attract customers? The right marketing campaign is a key part of the hotel business.

Pricing strategies

How to set the price to cover all operating costs and make a profit?

2. WHAT TITLE WILL I RECEIVE?

Do you want to study travel and tourism management? Do you dream of being a manager in a travel agency, hotel or restaurant? This degree program is for you!

  • Length of study 6 semesters (3 academic years)
  • Concludes with a state final examination and defense of your bachelor's thesis
  • Teaching is done in the form of lectures and training
  • Graduates receive the academic title of Bc.

3. WHERE TO APPLY?

Graduates of this study program go on to work in the travel and tourism trade, whether for travel agencies or carriers (including the non-profit sector), they find jobs in middle management of hotels and restaurants, and employment also awaits them outside their field of study, for example in marketing and public administration. The well-rounded education they receive prepares them for employment in all sectors of international business.

4. WHAT FORM OF STUDY CAN I EXPECT?

Full-time form

  • Full-time study is the right choice for students just out of secondary school.
  • Classes are held on weekdays.
  • This form of study also includes practical experience. You can apply for the Erasmus exchange program and travel abroad.

Combined form

  • Combined study is designed for people who want to obtain a university degree while holding down a job.
  • They attend classes during five weekends throughout the course of the semester. They usually start on Friday afternoon and continue on Saturday.
  • You can combine the topic of your bachelor's thesis and required practice with your job.

5. WHERE CAN I STUDY?

You can study Travel and Tourism Management at the University College of Business in the center of Prague (on Spálená Street).

6. STUDY PLAN

7. I WANT TO APPLY FOR THE PROGRAM

You can apply for the winter semester (September 2021) until 30. 9. 2021.

You can submit your written application to the address of our institution or electronically on the official website of the school.

 

Length of study: 3 years is the standard
Graduate: obtains bachelor's degree (Bc.)
Study options: full-time and combined
Tuition fee: CZK 24,900 / semester

 

WHY TOURISM?

  • You will gain the skills and ability needed to do business in the tourism industry
  • You can travel and explore different parts of the world (from pole to pole)
  • You can present attractive tourism destinations at exhibitions and fairs around the world
  • You will make new contacts and get acquainted with foreign cultures

 

HOW ARE WE DIFFERENT THAN SIMILAR PROGRAMS?

  • We offer everything in one place – we teach tourism and commercial aviation at one school
  • Solid instruction with practical insight – our lecturers include people with years of experience from travel agencies, accommodation and catering services, travel, etc.
  • Excellent location – the University College of Business is located in the center of Prague
  • Modern methods and forms of teaching

 

WHAT'S NEW IN THE TRAVEL AND TOURISM MANAGEMENT PROGRAM?

Our subjects reflect current trends in tourism (e.g. Gastronomy Tourism, Sport Tourism, Literary and Film Induced Tourism, Luxury Tourism, and Sustainable Tourism Management)

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THE BEST CHOICE FOR YOUR FUTURE CAREER

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GET EXPERIENCE FROM FOREIGN UNIVERSITIES AND WORK AROUND THE WORLD

  • absolvent

    Adam KlavíkTourism Management

    I graduated with a bachelor's degree from the College of European and Regional Studies in České Budějovice and transferred to UCB in Prague to do my master's degree. Great choice – UCB is much more like a public school and the quality of lecturers is 100% better. For example, my teacher Mrs. Palatková is someone to know in tourism.

  • absolvent

    Jan Šrámek

    At UCB, I learned to be independent and gained experience in the field. Wherever we entered student competitions, we walked away with awards. During my studies I became part of the organizational structure of several projects in tourism. I can't wait to start working full time.

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    Petra Benešová

    I graduated from UCB, now I teach here. Much has changed over the years. The school is constantly moving forward, focusing more on gaining practice, the subjects are more professional and tightly focused. Although the competition on the market is huge, UCB is doing very well and I can heartily recommend it.

  • absolvent

    Jana Valentová

    Schools graduated from: School of Performing Arts, PALESTRA Academy of Physical Education and Sport, University College of Business. Motto: Don't be a jerk in life or liar on stage! "So which title do you use?" "None." Laughter. "More important is what I have in my head."

  • absolvent

    Kristína Jíšová

    UCB is one of the few schools in the Czech Republic that really does offer experience. During our studies, we worked on projects where the results were then taken up by the National Monuments Institute. Many lectures were also given by external lecturers, so we learned how things really work in the world.

  • absolvent

    Simona Kremerová

    She works as a Program Coordinator at Smaller Earth. In 2009, she did an internship in New York. She lived in England for three and a half years and worked for an Australian travel agency. Work never bothered Simona, so when she was given the chance to go to America to work as kitchen help, she didn't hesitate for a moment. She got experience, made new friends, and traveled around the United States with the money she earned. This opened the door to job opportunities in Spain and England. She's working today.

  • absolvent

    Jakub Velička

    He studied aviation theory at Oxford Aviation Academy. He completed his practical training in the Czech Republic and Poland. He holds a CPL/ME/IR pilot license. As a child, Jakub dreamed of becoming a pilot one day. He faced a twisting road to it and had to sacrifice a lot. He started off by studying Marketing Communication at the University of Finance and Administration in Prague, then moved to Airline Management at UCB. To save time and money on pilot training, he started his own company. Today he is within reach of his dream.