Guide activities in tourism

The bachelor study branch “Guide activities in tourism” is great for all, who like travelling and would like to work as guides in many places in Czech Republic and in foreign countries. This branch meets the requirements of the European norm EN 15 565 “Tourism services – requirements to the provider of technical education and qualification programme for tourist guides” and, as the only study branch in Czech Republic, offers its students unique education on the highest European level.


Professional knowledge

The student will gain knowledge of aspects of sustainable development of tourism and of protection of environment, cultural and historical heritage and cultural traditions. He will also learn to take care of the entertainment of the customers and to offer services to specific customers, for example senior people, children, handicapped, etc. The graduate can also organize entertaining animation programmes and can include the customers into these programmes. In this way he will provide them with exceptional experience.


Graduate employment

The graduate will find work in all sorts of guiding activities, be it as a tour leader, tour accompaniment or a tourist guide, including work in travel agencies or in agencies procuring hostesses, etc. A very interesting field for employment is also the service provider MICE, who can provide work and social meetings, exhibitions or entertainment programmes.


Download the study plan (full-time formtaught in Czech language


Study length: normally 3 years
Graduate: receives the Bc. title [bachelor]
Forms of study: full-time only
School fee: 22 500 CZK / semester

that's them

Graduates of our school

Adam Klavík


I got my bachelor’s degree in VŠERS in České Budějovice and moved to VŠO in Prague for my master’s degree. And I don’t regret it – VŠO is much more similar to a public school and the quality of teacher is 100% better. For example Ms. Palatková, who taught me, is a big name in the tourist industry.

Jan Šrámek


On VŠO, I have learnt to be independent and gained practice in my field. In all places where we went within the scope of student competitions, we have been winning awards. Already during my studies I became a part of the organisational structure of few projects in tourism. I can’t wait till I start working full-time.

Petra Benešová


I have graduated from VŠO and now I even teach there. Much has changed over the years – the school keeps going forward, is now more focused on practice, the subjects are more technical and more narrowly focused. Even though the competition on the market is huge, VŠO getting on very well and I can recommend it easily.

Jana Valentová


Graduated from: VOŠ - acting, Academy of Physical Education and Sport PALESTRA, University College of Business. Motto: Do not be an oaf in life and a liar on the stage! „Which title do you use then? „None.“ Laugh. „After all, it is more important what I have in my head.“

Kristína Jíšová


VŠO is one of the few schools in the Czech Republic, which really focuses on practice. During the studies, we have for example: worked on projects, whose results were inspected by the National Heritage Institution. A lot of the lectures were also led by external lectors, so we were learning things as they were applied in real life.

Simona Kremerová


Simona works as a Program Coordinator in the company Smaller Earth. In year 2009 she took part in a work stay in New York. She spent three and a half year in England and worked for an Australian travel agency. Work never bothered Simona and that is why, when she got the opportunity to go to America as kitchen help, she did hesitate. She gathered experience, found new friends and travelled through some parts of the United States with the money she earned. That is how job opportunities in England or Spain opened up to her.

Jakub Velička


He studied aviation theory on the Oxford Aviation Academy. He went through practical training in Czech Republic and Poland. He is a holder of CPL/ME/IR licences. 

Jaroslava Kolářová


Jaroslava has finished a study stay in Italy. During her studies she works in the hotel industry. She can speak Italian, English, French and a bit of Spanish. Jaroslava has always known what she wanted to reach in life and tries to reach that, no matter how impossible that might seem to someone. You will not find words such as “not possible”, “I don’t have a chance” or “I will not try” in her vocabulary.

Barbora Malá


Barbora has worked as a call centre questioner or a project manager. She has newly started as a VŠO Marketing Manager and leads the Client centre. Her hobbies are travelling, volleyball and cycling.