An Executive Programme for Tourism Professionals - Managing Tourism after the Crisis


The Laboratory for Tourism Research and Studies, University of the Aegean, Greece organizes an executive summer school entitled "Managing Tourism after the Crisis - A Mediterranean Perspective" with the active involvement and support of the International Academy for the Study of Tourism. The seminar will take place in the beautiful island of Rhodes, Greece from Thursday 21st to Sunday 24th of May 2015.



The period after 2008 has been a period of crisis for many countries of the world, not least for those of the Mediterranean region. During the crisis, with their longstanding involvement in international tourism, the countries around the Mediterranean faced many similar issues in relation, for example, to market demand, maintaining competitiveness, and securing investment, product development and employment.  Now that the world economy is emerging from the economic crisis the same countries are taking stock of their futures in tourism and finding ways of securing or re-establishing their positions as leading world tourist destinations. This short executive programme brings together some of the leading world academic specialists in tourism to work with leaders of tourism from across the Mediterranean region. The aims of the Executive Program are to:


  • explore the key issues for tourism in the region
  • share experiences and developments from the region and from other parts of the world
  • identify the current challenges and opportunities for Mediterranean tourism



The programme is designed for those involved in tourism at a senior level, from the private, public or voluntary sectors and from the Mediterranean region. It is most suitable for those with strategic responsibilities relating to the development of their organisations to meet future challenges. Likely participants will be from hospitality, attractions, transport and travel trade organisations, from tourism destination management and marketing bodies, from government departments with responsibility for tourism and from consultants, research analysts and investors.



The programme is designed to provide experiences and knowledge from the world at large and to use this to focus on the Mediterranean experience. With this in mind, the programme starts with an interactive session identifying the big issues facing tourism in the region. This will then provide themes to be explored during the remainder of the programme. Throughout, the emphasis is on strategic issues and change but with opportunities to consider operational implications in the discussion sessions. The scope is on tourism as a whole


Four major topics, which form key elements of the framework for future tourism development, provide the structure for the programme. Each of these will be led by world specialists and will embrace worldwide, as well as Mediterranean knowledge and experiences, followed by a panel discussion session including representatives from the region, designed to focus on regional experiences and opportunities. The four topics are:


Markets and marketing: to explore what is happening to markets for tourism, with examples from different parts of the world, and how new technologies are transforming the marketing environment.

Human resources: to review the changing patterns of employment in tourism and education for tourism and the issues faced by employers.

Destination development: to consider the nature of and changes in the development of destinations to meet future needs of the key stakeholders.

Maintaining competitiveness: to review what constitutes a competitive destination and how competitiveness is achieved and maintained.


For further information on the Programme, please visit:

Don’t forget to fill the application form available at: 

that's them

Graduates of our school

Adam Klavík


Jan Šrámek


Petra Benešová


Jana Valentová


Kristína Jíšová


Simona Kremerová


Jakub Velička


Jaroslava Kolářová


Barbora Malá