ECM Summer School - The Imperial Way to Start a Career in the Meetings Industry


This year will see the ECM Summer School take place in Vienna. The 29th ECM Summer School runs from 22‐26 August 2015 and will provide at least 50 new delegates with the basis and know‐how to progress a rewarding career in the Meetings Industry.

The aim of the ECM Summer School is to provide incisive insight into the structure and functioning of the Meetings Industry, bringing delegates face to face with top industry practitioners. The programme sets out the background and context of the industry, with a focus on up‐to‐date and cutting‐edge examples of European best practice. It is perfect for those just starting out in the sector and who quickly want to get up to speed.

Course content is pertinent and realistic, adapted to staff of convention bureaux, hotels, PCOs, DMCs, airlines, conference venues, congress centres, convention centres, exhibition centres and suppliers of ancillary and other products. The ECM Summer School has always been the bridge to a successful career in the Meetings Industry, and has graduated more than 1,600 students ‐ many of whom have gone on to become future leaders.

Despite new technology, hybrid meetings and green meetings, the winning formula has remained the same: a unique opportunity for young professionals, just entering the Meetings Industry, to spend three days with some of the biggest names in our business.

The faculty is not made up of academics but experienced senior experts with a “tell it as it is” angle based on many years hands‐on experience. The faculty are all members/partners of ECM and give their time on a voluntary basis – a way of giving back to the Meetings Industry: Luca Favetta (SAP Marketing), Paul Flackett (IMEX Group), Elisabeth Hansa (Austria Center Vienna), Cécile Koch (MIM Magazine), Cain Leathem (GB Fitness), Christian Mutschlechner (Vienna Convention Bureau), Nicola McGrane (IAPCO), Miguel Neves (IMEX Group), Annalisa Ponchia (ESOT), Olivier Ponti (Amsterdam Marketing), Christine Shimasaki (DMAI), Denis Speet (ICCA), Anne Wallin Rødven (Oslo Convention Bureau) led by the course leader Pier Paolo Mariotti, CMP CMM.

The ECM Summer School qualifies for CMP certification and every student getting a ECM Summer School diploma also gets 17.75 Clock Hours for their overall CMP certification.

Vienna, the imperial city, has a strong reputation for hosting national and international congresses; in 2013, Vienna hosted a total of 3,389 congresses and corporate events, making it the perfect place to host Meetings Industry events such as ECM Summer School. This event is organised according to the criteria of the Austrian Eco‐label for Green Meetings & Green Events: use of public transportation, use of 100% recycled or eco‐labelled paper for the programme, etc.

ECM will organize a press conference introducing the 29th ECM Summer School among other new topics on May 20, 2015 at 10:15 at IMEX in Messe Frankfurt, Room Symmetrie 3, Level 1, Hall 8.

Need further information on the ECM Summer School? Please go to, download the programme & register. Early bird rate ends on June 30, 2015.

European Cities Marketing is a non‐profit organisation improving the competitiveness and performance of leading cities of Europe. ECM provides a platform for convention, leisure and city marketing professionals to exchange knowledge, best practice and widen their network to build new business. European Cities Marketing is promoting and linking the interests of 110 members from more than 100 major cities in 36 countries.

Contact information
Flavie Baudot,, +33 380 56 02 00

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Graduates of our school

Adam Klavík


I got my bachelor’s degree in VŠERS in České Budějovice and moved to VŠO in Prague for my master’s degree. And I don’t regret it – VŠO is much more similar to a public school and the quality of teacher is 100% better. For example Ms. Palatková, who taught me, is a big name in the tourist industry.

Jan Šrámek


On VŠO, I have learnt to be independent and gained practice in my field. In all places where we went within the scope of student competitions, we have been winning awards. Already during my studies I became a part of the organisational structure of few projects in tourism. I can’t wait till I start working full-time.

Petra Benešová


I have graduated from VŠO and now I even teach there. Much has changed over the years – the school keeps going forward, is now more focused on practice, the subjects are more technical and more narrowly focused. Even though the competition on the market is huge, VŠO getting on very well and I can recommend it easily.

Jana Valentová


Graduated from: VOŠ - acting, Academy of Physical Education and Sport PALESTRA, University College of Business. Motto: Do not be an oaf in life and a liar on the stage! „Which title do you use then? „None.“ Laugh. „After all, it is more important what I have in my head.“

Kristína Jíšová


VŠO is one of the few schools in the Czech Republic, which really focuses on practice. During the studies, we have for example: worked on projects, whose results were inspected by the National Heritage Institution. A lot of the lectures were also led by external lectors, so we were learning things as they were applied in real life.

Simona Kremerová


Simona works as a Program Coordinator in the company Smaller Earth. In year 2009 she took part in a work stay in New York. She spent three and a half year in England and worked for an Australian travel agency. Work never bothered Simona and that is why, when she got the opportunity to go to America as kitchen help, she did hesitate. She gathered experience, found new friends and travelled through some parts of the United States with the money she earned. That is how job opportunities in England or Spain opened up to her.

Jakub Velička


He studied aviation theory on the Oxford Aviation Academy. He went through practical training in Czech Republic and Poland. He is a holder of CPL/ME/IR licences. 

Jaroslava Kolářová


Jaroslava has finished a study stay in Italy. During her studies she works in the hotel industry. She can speak Italian, English, French and a bit of Spanish. Jaroslava has always known what she wanted to reach in life and tries to reach that, no matter how impossible that might seem to someone. You will not find words such as “not possible”, “I don’t have a chance” or “I will not try” in her vocabulary.

Barbora Malá


Barbora has worked as a call centre questioner or a project manager. She has newly started as a VŠO Marketing Manager and leads the Client centre. Her hobbies are travelling, volleyball and cycling.