UNIVERSITY COLLEGE OF BUSINESS IN PRAGUE
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Presentation of the structure of studies. Introduction to lecturers, to the conditions and course of studies.
guarantor: Jaroslav Holý, MBA
Marketing and Communications Manager for the CzechInvest Agency
Management of marketing processes, including choosing the right marketing strategy for various types of organizations. Brand building. Application of strategic and tactical marketing across the company with focus on practical usage and examples. Internal marketing management as a tool for achieving better company performance.
guarantor: Ing. Bc. Zuzana Virglerová, Ph.D. Ph.D.
The focus is on strategic management and internal processes within the framework of consultation for small and medium-sized enterprises. She has been working in the academic sphere for a long time.
Reporting attributes of financial statements for the quality decision-making of the manager (balance sheet versus income statement, information hidden in the appendix). Relationship between profit and cash flow, determining the turning point, calculating and creating a budget. Time is money and the impact of that on the investment decisions of the company. Risk management through derivative transactions.
guarantor: Ing. Miroslav Lorenc, Ph.D.
Head of the Digital Transformation Center
Practical skills needed to obtain, process, analyze and evaluate economic data with emphasis on business practices. Emphasis is especially placed on the creation of analyses, reports, visualizations and outputs to support decision-making, but also on the critical evaluation of the relevance of the data obtained.
guarantor: doc. PhDr. Ing. Eva Jarošová, Ph.D.
zástupkyně vedoucí katedry manažerské psychologie a sociologie VŠE v Praze a externí konzultantka QED Group
New trends in leadership. Principles of key managerial skills in the field of human resources management and the conditions for their effective application. Analysis and reflection of one's own leadership style. Influencing the creative potential of working groups and teams; forming an innovative climate in organizations.
Deputy Head of the Department of Managerial Psychology and Sociology, University of Economics in Prague and external consultant of the QED Group
Principy projektového a procesního managementu. Efektivní práce s vybranými nástroji pro podporu rozhodování, projektového řízení a hodnocení projektů. Demonstrace plánování a tvorby projektů, jejich realizace, kontroly výstupů, týmové spolupráce a zvyšování efektivity procesů na praktických příkladech.
guarantor: MgA. Miroslav Matyáš
Principles of project and process management. Dynamic work with selected tools in support of decision-making, project management and project evaluation. Demonstration of the planning and creation of projects, their implementation, checking outputs, teamwork and increasing the efficiency of processes using practical examples.
guarantor: Ing. Jaroslav Šafránek
Chairman of the Board of GRALL a.s. 1995-2006
Cross-sectional module building on the knowledge gained in the previous modules. Key factors of success in SME management. Definitions of business, company management systems, corporate processes and customer relations. Working with human resources with focus on the selection, education and training of employees.
The aim of the workshop is to provide students with the opportunity to present their thesis and discuss possible recommendations with professional guarantors to ensure that their final theses are formally and materially successful. By discussing the presented topics together, students also have the opportunity to share their experiences in the field.
OPTIONAL MODULES (NON-COMPULSORY)
guarantor: prof. Ing. Jiří Strouhal, Ph.D.
Financial planning of the company. Working capital management (optimizing inventories, managing receivables and debts, optimizing funds). Valuation of the company for owners and investors.
guarantor: Ing. Mgr. Tereza Krupová, Ph.D.
Head of the Constitutional and Legal Department of the Ministry of Justice
Overview of legal disciplines and key legal regulations for business practices. Samples of legal documents. Types of court proceedings, including alternative dispute resolution. Role of the authorities and administrative proceedings. Commercial law – entrepreneur, business corporation, company. Business obligations.
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GET EXPERIENCE FROM FOREIGN UNIVERSITIES AND WORK AROUND THE WORLD
I graduated with a bachelor's degree from the College of European and Regional Studies in České Budějovice and transferred to UCB in Prague to do my master's degree. Great choice – UCB is much more like a public school and the quality of lecturers is 100% better. For example, my teacher Mrs. Palatková is someone to know in tourism.
At UCB, I learned to be independent and gained experience in the field. Wherever we entered student competitions, we walked away with awards. During my studies I became part of the organizational structure of several projects in tourism. I can't wait to start working full time.
I graduated from UCB, now I teach here. Much has changed over the years. The school is constantly moving forward, focusing more on gaining practice, the subjects are more professional and tightly focused. Although the competition on the market is huge, UCB is doing very well and I can heartily recommend it.
Schools graduated from: School of Performing Arts, PALESTRA Academy of Physical Education and Sport, University College of Business. Motto: Don't be a jerk in life or liar on stage! "So which title do you use?" "None." Laughter. "More important is what I have in my head."
UCB is one of the few schools in the Czech Republic that really does offer experience. During our studies, we worked on projects where the results were then taken up by the National Monuments Institute. Many lectures were also given by external lecturers, so we learned how things really work in the world.
She works as a Program Coordinator at Smaller Earth. In 2009, she did an internship in New York. She lived in England for three and a half years and worked for an Australian travel agency. Work never bothered Simona, so when she was given the chance to go to America to work as kitchen help, she didn't hesitate for a moment. She got experience, made new friends, and traveled around the United States with the money she earned. This opened the door to job opportunities in Spain and England. She's working today.
He studied aviation theory at Oxford Aviation Academy. He completed his practical training in the Czech Republic and Poland. He holds a CPL/ME/IR pilot license. As a child, Jakub dreamed of becoming a pilot one day. He faced a twisting road to it and had to sacrifice a lot. He started off by studying Marketing Communication at the University of Finance and Administration in Prague, then moved to Airline Management at UCB. To save time and money on pilot training, he started his own company. Today he is within reach of his dream.
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